West Georgia Woman magazine aspires to operate with the utmost transparency and integrity within our industry while providing local businesses valuable opportunities to reach West Georgia’s most influential decision-making audience — women.
Print Advertising = Power
-Magazines rank #1 in influencing consumers to start a search online — higher than newer media options.
-Print magazines are the most preferred place to look at advertising, and they rank #1 in commanding consumer attention and advertising acceptance.
-91% of adults read print or digital magazines.
-Magazines are #1 in reader engagement.
-The average reader spends 40 minutes reading each print issue.
-Magazine ads work 24/7.
-Readers save their magazines, and often share them, so they frequently have many readers per copy.
-When consumers are reading magazines, they’re focused. They spend considerable time reading cover to cover, and most importantly they’re not distracted, they’re not multi-tasking or multi-screening when they’re engaged with their favorite titles.
-More than half of magazine readers act on the ads they see in magazines.
-Across 60 product categories, magazines rank #1 or #2 among super influentials — more than any other medium.
Source: MNI-The Power of Print in a Digital AgeMedia and BIGresearch Simultaneous Media.
Why Advertise to Women?
Women account for 85% of all consumer purchases including everything from autos to health care:
• 91% of New Homes • 66% PCs • 92% Vacations • 80% Health Care • 65% New Cars • 89% Bank Accounts • 93% Food • 93 % OTC Pharmaceuticals • 58% of Total Online Spending
“U.S. Women Control the Purse Strings”
Women make 80% of their families health care decisions.
85% of women choose their children’s primary care provider.
84% of women take their children to medical appointments.
Women are in charge of $20 trillion in spending annually. “… It would be foolish to ignore or underestimate the female consumer … women seek to buy products and services from companies that do good for the world … especially for other women … a focus on women as a target market will up a company’s odds of success …”
Women control 88% of every disposable dollar in the house-hold and decide how that money will be spent.
“Women Call the Shots at Home”
Source: She-conomy, Nielsen, U.S. Dept. of Labor, Healthgrades, Harvard Business Review, CNN Money and Pew Research Center.